"My Way" CRM Campaign
Client, SiriusXM | Industry, Entertainment
Challenge
Introduce customers to the new SiriusXM All Music and All Access plans and pricing.
Solution
Let subscribers know they can craft their plan "My Way," choosing content that fits their lifestyle.
Concept
Conceptual Email Copy
Messaging tailored to strategy and individual touches.
V1, Inspiration-focused
Headline
YOU WANT IT.
YOU GOT IT.
Subhead
Take control of your music.
Body
<Name>, the All Music Plan brings you on a journey where every note tells a story and connects you to the heartbeat of what moves you.
Discover the power of crafting a soundtrack that's as unique as you are. All for $5/mo for your entire first year — that’s 50% off every single note. Then, just $9.99/mo after.
CTA
CRAFT YOURS
V2, Practicality-focused
Headline
YOUR PLAYLIST,
YOUR WAY
Subhead
Tailor it to your mood, preferences and lifestyle.
Body
<Name>, with the All Music Plan you can pick your favorites, review curated recommendations and see what's trending on an intuitive interface.
Join now to save 50% and get your music for $5/mo for a full year, then just $9.99/mo after that.
CTA
START PLAYING
V3, Offer-focused
Headline
YOUR CUSTOM SOUNDTRACK,
NOW $5/MO
Subheads
For you, for your first year. Then, just $9.99/mo.
Subscribe to the All Music Plan now
and save 50%.
Body
<Name>, you deserve an elevated music experience. And a subscription that puts you in control. Start customizing now at an exclusive price.
CTA
SUBSCRIBE & SAVE
Direct Mail
Subject Line: <First Name>, live your best life with a nonstop soundtrack.
Preheader: Bring what you love wherever you drive.
VP Design Director: Anet Melo | ADD: Dalen Oshiro | CD: Greg Bandolik | Designers: Natalia Zapata & Marisa Scott
